Brand Monitoring Solution

AI Perception Intelligence For Complex Brands

See how your company, brands, and products are interpreted across LLMs. Monitor alignment, narrative consistency, and representation accuracy. Detect gaps with Sentaiment’s Echo Score.

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Brand portfolio dashboard visual

76%

Of organizations discover perception inconsistencies between ChatGPT and Claude.

3.5×

Stronger narrative alignment across AI responses and search results.

42%

Reduction in sub-brand cannibalization for a global beverage company.

AI Is Not Just Interpreting Your Brand
It Is Redefining It

  • Brand Misinterpretation: Models confuse parent and sub-brands, creating contradictions in summaries, answers, and recommendation engines.
  • AI Hallucinations: Models can fabricate products, policies, and company history, resulting in convincing but false narratives.
  • Narrative Flattening: Differentiators in positioning or market focus get compressed into oversimplified interpretations.
  • AI Perception Blind Spots: Traditional monitoring misses how models interpret complex brand architectures. AI perception evolves faster than current visibility tools.

The Cost Of Perception Misalignment

As AI shapes discovery and interpretation, brands that fail to align intent with model output risk hallucinations, misrepresentation, and declining influence.

95%

Perception Disadvantage

Executives expect misrepresentation unless model output is aligned with the intended narrative.

68%

Perception ROI Acceleration

Companies report stronger marketing effectiveness after perception alignment improves accuracy.

65%

Enhanced Discovery

Businesses gain visibility and preference when brand hierarchies are represented clearly in LLM output.

Key Features For
Brand Portfolios

Built for brand and strategy teams managing complex ecosystems. Maintain accurate hierarchy representation, narrative consistency, and interpretation alignment across your portfolio.

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Key features for brand portfolios

Perception Hierarchy

See how models interpret relationships between parent brands, sub-brands, and affiliates. Identify misclassifications, hallucinations, or fabricated connections.

Interpretation Analysis

Analyze perception patterns across the ecosystem. Detect portfolio conflicts and surface inconsistent interpretations.

Command Center

Manage interpretations, accuracy, and narrative alignment from one dashboard with views for brand, comms, product, and leadership.

What AI Perception Alignment Looks Like With Sentaiment

Brand Portfolio Scenario

From Fragmented Perception To Portfolio Clarity

Imagine a portfolio with legacy sub-brands, recent acquisitions, and regional variants that models interpret inconsistently. With Sentaiment, you can map your intended architecture, detect hallucinations or misrepresentation, and implement corrections that align output with strategy.

“Realigning AI perception changed how our ecosystem was interpreted across models.”

BL

Brand Strategy Lead

Global Consumer Brand

Up To 90% Brand Alignment

Models interpret your architecture more accurately within weeks, improving representation across summaries and assistants.

Sub-Brand Cannibalization Drops

Distinct roles are interpreted correctly, preventing conflation and reducing hallucinated overlap.

Shared Visibility Across Teams

With one view of interpretation patterns, brand, comms, and product teams align and respond faster.

Our Methodology For Perception Alignment

BEACON is Sentaiment’s six-phase framework for optimizing how models perceive and represent complex brand architectures. Every step makes the narrative understood, differentiated, and consistent.

Benchmark

Inventory and structure your full architecture, including international, sub-brand, and specialized product variations.

Evaluate

Analyze interpretation patterns and relationship mapping across models. Note accurate vs. misinterpreted areas.

Audit

Identify key gaps, inconsistent narratives, or hallucinations. Find where differentiation is lost or misattributed.

Correct

Deploy targeted fixes across knowledge bases, structured data, and content to remove misrepresentation and reinforce truth.

Optimize

A/B test interpretations and generated narratives before publishing to maximize alignment and accuracy.

Navigate

Continuously monitor interpretations. Get alerts when representation drifts, hallucinations emerge, or rivals shift positioning.

Echo Score visual for AI perception alignment

Echo Score For
AI Perception Alignment

Echo Score is your real-time signal for how accurately your architecture is perceived across 280+ models. It turns complex patterns into a metric that is measurable, comparable, and actionable.

  • ✔ Quantify alignment at portfolio, parent, and sub-brand levels with one metric.
  • ✔ Monitor shifts in real time as models evolve or hallucinations emerge.
  • ✔ Identify misrepresentation, conflicts, or factual errors in the architecture.
  • ✔ Benchmark against competitors or industry baselines to guide strategy.
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Brand Portfolio FAQs

Ready To Take Control Of Your AI Perception Signature?

AI systems already interpret and represent your brand. Are they doing it correctly? Use Sentaiment to monitor, measure, and align how every brand in your portfolio is understood across 280+ models. Turn misrepresentation into alignment.

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